6 Types of content that your audience will love to Engage

In today’s time concept of hardcore, selling will not work for most businesses. In today’s time, first, we should win the people’s trust, and that trust will bring more business. Now the question is that “How do businesses build trust among the people?”


When we talk about online marketing, it is all about promoting your product/services with content that will work for almost every business.


            “Content builds relationships. 

            Relationships are built on trust. 

            Trust drives revenue.”

                                            - Andrew Davis


But Creating engaging content is not a cup of coffee, and it requires significant time and effort. But some types of content will attract the audience for sure. Here I will share six great types of content that indeed work for you.

 

  1. Educational Content

  2. Inspirational Content

  3. Interactive Content

  4. Relevant Content 

  5. Content with humor 

  6. User-generated Content


  1. Educational Content

The Internet changed the buying habits of people. Before internet evaluation, people just go to market, check the available product and take the decision. But now, the scenario is entirely changed. People go to the web, do detailed research about the product, read experts’ options, check the alternative products, watch the reviews, and then decide.

So as a content crater, we should keep this in mind while creating content. 

Educate the audience about the product and tell them how it can add value to their lives. Which problem does the product/service solve?  

Content should be around these things will attract the target audience to read more about the products. 

In short, Give all the details about the product and help the audience know more about it.


  1. Inspirational Content

Inspirational content refers to the content which touches human emotion. While reading an article or watching the video as a human, specific emotion triggers in our mind. The content which triggers specific emotions which can inspire people to buy a product or service is known as Inspirational content. The best example of Inspirational content is Nike, “Just Do It” slogan makes their customer feel like more active people. 


“Good Marketing makes the company look smart, 

Great Marketing makes the customer feel smart.”- Joe Chernov.


Inspire the audience with the content. 


  1. Interactive Content

It is also essential to engage the audience actively, not passively. That’s where interactive content comes into the picture, and there is some kind of content where the audience needs to interact, not only consume the content. Interactive content helps increase engagement rate, capture more data about the audience, and increase brand trustworthiness and brand loyalty. Here is the list of interactive content interactive infographics, interactive videos, interactive Ebook and whitepaper, polls-surveys, specific calendars-calculators, Assessments, interactive emails, and many more ways to create interactive content.  


  1. Relevant Content 

Before you start making content, define your target audience how your potential customers look like. Do some research about potential customers’ interests, culture, needs-wants, background, etc. that does not only help you to understand the market but also helps you make relevant content. 

Relevant Content refers to the content that your target audience can relate to. 


We don't need more content marketing; we need more relevant content.” - Jason Miller.

Relatable content can put you ahead of your competition, and it will easily capture the audience’s attention. Relevancy is a must-have factor in all types of content you create. 


  1. Content with humor 

Everyone loves to laugh. That’s why Content with humor works well for all, and this type of content has the most engagement rate and high shareable rates.

Elon must also agree with the fact that “MEMEs are the best form of advertisement.”

Especially when you create content for social media, using memes and ongoing trending topics will attract the audience to engage with your content. Even though humor level depends on many factors like age, upbringing, cultural background, and so on, it is still one of the most engaging types of content.

But the question is that, How can you make content with good humor that goes viral?  

Here are the ways: make a connection with some current event or current trend, Use observational humor, Embrace the impossible, Include surprise elements, and many more ways to make your content funny.

Make sure you are making content according to your target audience so that it works well. 

 

  1. User-generated Content

No one likes to see or engage with an advertisement, so direct advertisement and marketing techniques will not work effectively. So as marketers, we should make the balance between direct marketing and indirect marketing.


“The Best marketing doesn’t feel like marketing.”


User-generated content types the form of in-direct marketing, in which you have to share the content created by the user of your products/services. It can be in any form like text, videos, images, reviews, etc. 

Generally, people love to take advice from friends, family, and people using that product they plan to buy. That’s why they like to read about users’ options and review more than brand options about the products. So it’s recommended sharing users generated content across all platforms to win the trust of the audience. 

You can share the brand’s desire and brand loyalty through user-generated content.  

Remember that you always take permission from original creators to share the content, give something in retune, and use recommended original content. 



Bottom line:

These all are the famous type of content generally people love. You can create content around this. After that, you can check the insights and know which things work for you regarding your marketing goals. 

Other than that, keep in mind that you have to use attractive infographics, maintain the structure in content, make it more creative, select the right platform to share, and be consistent in posting. Combining all these practices will surely bring results for you and help you achieve your marketing goal.

You can use different tools for scheduling your posts, engaging with the audience, and tracking the result of your efforts. 

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